Circularity is a hot topic in sustainability. With Verive 360, the complete reusable systems offering of our own brand Verive, we support customers within Europe in integrating reusables and hybrid (a combination of disposables and reusables) packaging solutions into their operations. Curious about Verive 360 and how it works? Let’s dive into it!

Verive: a Bunzl-brand

About four years ago, we launched our own, centrally coordinated brand in sustainable food packaging: Verive. Initially to support customers with being Single Use Plastics Direction compliant: the European direction as part of the European Green Deal that aims to reduce single use plastic products that end up in nature. The Verive team strives to support Bunzl-customers making sustainable choices in their situation and at the same time offer the best prices by consolidating volumes.

After the introduction of Verive’s reusables range, it didn’t take long before the team launched a full-service offering for reusable packaging systems under the name Verive 360.

The end of disposable packaging?

The rollout of legislation like the EU’s SUP Directive is pushing governments towards circular economies that include replacing disposables for reusables in various contexts like on-site consumption. Does this spell the end of disposable food packaging?

Definitely not. In a lot of consumer contexts, disposables are and will remain the best option, especially when a reusable gets lost or stolen after less than five uses. In fact, the number of feasible reuses is key in determining whether reusable packaging is more sustainable in a given context compared to disposables.

Reusable packaging systems with Verive 360

With Verive 360, our teams take into account every step of the process. We are here to make the switch to reusables simple, so you can use reusables to your benefit rather than as a ‘must-do’.

Just like Bunzl is your one-stop-shop for about everything you need to keep your business running, Verive 360 is this for your reusable food packaging systems and hybrid solutions. We remain your single point of contact, while setting up a system with the best and most suitable partners. Because we don’t believe in a one-size-fits-all approach.

Verive 360: what makes us different

It’s difficult navigating the many options for reusable packaging on the market, but we’re ready to help.

• As a B2B white label solution, we put your brand front and centre. As a Bunzl brand, we’ve been working with businesses just like yours for many years. By taking the time to understand your story and nuances, we create solutions that best match your business’ operations.
• We offer you internationally scalable solutions that are partner agnostic. Verive is present across Europe and can help you go beyond borders by allowing you to tap into our extensive knowledge base and broad network of partners. We are not bound to specific products, materials, manufacturers and partners, meaning you select the partners and solutions that make the most sense for your business.

Ready for the change?

Ready to get started? Here is a sneak peek into our initial assessment, where we examine:

• Your packaging needs
• Your goals for a reusable packaging system
• Your user contexts (e.g. dine-in or takeaway) for the food packaging
• Your current possibilities in terms of operations and equipment

These answers begin to guide us towards finding a suitable approach when it comes to the distribution of reusable packaging, whether to work with a deposit or token scheme, the collection of used packaging, and, of course, the washing and reusing these items. Throughout this process, we provide our customers with accurate information and support as well as connecting you to the most suitable partners.

Verive’s team is here for you

Are you based in Europe and are you looking for a food packaging solution compliant with legislation? Or do you want to evolve the sustainability of your food packaging strategy? We’re here for you. Contact us today at info@verive.eu.